The Bodega isn’t just another creature bait—it’s a standout in a sea of subtleness. Whether you’re flipping heavy cover with the 6.5”, downsizing for pressured fish with the 4.8”, or finesse-rigging the compact 3.5”, the Bodega delivers a powerful profile, lifelike action, and unmatched versatility across the board. What sets...

The Bodega isn’t just another creature bait—it’s a standout in a sea of subtleness. Whether you’re flipping heavy cover with the 6.5”, downsizing for pressured fish with the 4.8”, or finesse-rigging the compact 3.5”, the Bodega delivers a powerful profile, lifelike action, and unmatched versatility across the board. What sets...

The Bodega 6.5 was built for flipping thick cover and pulling big bass out of tight spots. At 6.5 inches, this oversized creature bait features a heavily ribbed body for extra water displacement and unique quad appendages that flare, kick, and glide with purpose on every fall. Whether you're punching mats, flipping grass, or dragging structure, the Bodega’s large...

Nothing beats the thrill of a topwater blowup, and the BuzzGill makes it easier than ever to experience it. With the same perfect bluegill profile and lifelike details as the FlipGill, it features 3D eyes, gill plates, and a realistic scale pattern that draw fish in. Designed to cruise over...

The CLOUT 5.4 worm was designed to be the best stick bait on the market. This worm has unique 3-dimensional ridges, which grab water on the fall, creating an irresistible shimmy to the fish. The CLOUT 5.4 can be used weightless, Texas-Rigged, Carolina-Rigged, on a shakey head, or even a drop shot....

the blend of a perfect bluegill profile with realistic 3D elements has resulted in the FlipGill. The eyes, gill plates, fins, and scale pattern create a lifelike appearance. Its 3.8-inch size presents fish with an irresistible, bite-sized gill meal glide action. Some want to flip creatures or craws - we...

The Movement 60 Wake Saltwater is a compact topwater wake bait designed to wreak havoc just beneath the surface. Tailored for inshore saltwater species, it delivers a wide, side-to-side waking action that draws explosive strikes from predators hunting shallow flats, mangroves, or marsh lines. Built with durable saltwater components and a tightly tuned body, this...

The Ridge Lizard 5.7 redefines what anglers expect from a soft plastic lizard. A timeless profile meets modern innovation—engineered with purpose, action, and versatility in mind.  While the lizard shape has long been a staple for targeting bass, the Ridge Lizard 5.7 stays true to that proven silhouette while pushing the evolution of design....

The Ultimate Rigging Mat for Tackle & Reel Maintenance Built for anglers who demand precision and durability, the 6th Sense Rigging Mat is your go-to surface for maintaining, tuning, and customizing tackle and reels. Designed with embedded magnetic zones, it securely holds split rings, hooks, reel parts, and other small...

The Shindo Shad 6.0 is a large-profile twitch bait built for targeting redfish, trout, snook, and other inshore predators. It's oversized 6-inch frame and innovative jointed tail create a realistic baitfish profile with erratic movement that triggers trophy bites. On the twitch, the joint allows the tail to kick with a subtle...

The Strobe Shaker 3.7 delivers a dynamic presence that triggers big bites. With a slender minnow profile, it's designed to mimic natural forage with precision. True to 6th Sense’s reputation for detail, it features a textured scale pattern, 3D gill plates, and lifelike 3D eyes, making it one of the...

5500LC Ambassadeur Line CounterThe palm-able Line Counter reel features our synchronized levelwind system as well as the smooth pulling Carbon Matrix™ drag system. Each reel is constructed with three shielded stainless steel ball bearings and a corrosion resistant instant anti-reverse bearing for solid hook sets. The mechanical line counter measures...

Ambassadeur® Catfish Pro Zombie Reel PR-6500ZCATPRO22 A continued tradition of Swedish craftsmanship and design, the Ambassadeur® Zombie Cat Pro round baitcast reel features a six-pin centrifugal braking system and robust aluminum construction; the Zombie Cat Pro delivers superior casting performance and rock-solid durability.  Features: 4 Stainless steel ball bearings +...

As big on performance as they are on durability - the Abu Garcia 7000 round reel features a synchronized level wind system that provides even line lay and a smooth retrieve. The updated extended bend handle with power knob gives anglers an edge by increasing torque and aligning the cranking...

Ambassadeur C-7000 RoundAs big on performance as they are on durability - the Abu Garcia 7000 round reel features a synchronized level wind system that provides even line lay and a smooth retrieve. The updated extended bend handle with power knob gives anglers an edge by increasing torque and aligning...

Ambassadeur C3 5500 Round Baitcast ReelUpgraded performance and styling merge with proven strength and engineering. The heritage continues with the C3, designed to meet the demands of the most hardcore angler.Features: 3 stainless steel ball bearings + 1 roller bearing provides smooth operation Carbon Matrix™ drag system gives smooth drag...

Ambassadeur C3 6500 Round Baitcast ReelUpgraded performance and styling merge with proven strength and engineering. The heritage continues with the C3, designed to meet the demands of the most hardcore angler.Features: 3 stainless steel ball bearings + 1 roller bearing provides smooth operation Carbon Matrix™ drag system gives smooth drag...

Ambassadeur C4 5600 Round Baitcast ReelThe tradition continues. With silky-smooth operation and power to spare, the new line of C4 round reels embodies trusted durability and engineering that generations of anglers have come to expect.Features: 4 stainless steel ball bearings + 1 roller bearing provides smooth operation Carbon Matrix™ drag...

Ambassadeur C4 6600 Round Baitcast ReelThe tradition continues. With silky-smooth operation and power to spare, the new line of C4 round reels embodies trusted durability and engineering that generations of anglers have come to expect.Features: 4 stainless steel ball bearings + 1 roller bearing provides smooth operation Carbon Matrix™ drag...

Ambassadeur® Catfish Pro Reel PR-6500CATPRO22A continued tradition of Swedish craftsmanship and design, the Ambassadeur® Catfish Pro round baitcast reel features a six-pin centrifugal braking system and robust aluminum construction; the Catfish Pro delivers superior casting performance and rock-solid durability. Features: 4 Stainless steel ball bearings + 1 roller bearing Carbon Matrix™...

AMBS-5500 Ambassadeur® S 5500 Round ReelValue-packed power and performance. The ambassadeur S round baitcast reel gets the job done day after day with 2 stainless steel ball bearings that provide smooth operation. 12.5 pounds of drag pressure and a 4 pin centrifugal brake deliver power and controlled casting for a...

AMBS-6500LC Ambassadeur S Line CounterRound bailcast reels are known for their simple design and ease of maintenance. Large round reels are frequently used in trolling, deep jigging or "dropping" applications, while smaller size round reels are often used by more traditional anglers for bass and predator fishing.The palm-able line counter...

AMBSTX-600 Ambassadeur® STX 6600 Round ReelThe Ambassadeur® STX round reel delivers the ultimate combination of value and smooth performance in durable package. Engineered with a 4 + 1 stainless steel bearing system, powerful multi disk drag and compact bent handle and star, the Ambassadeur® STX fits the bill for a...

AMBSX-5600 Ambassadeur® SX 5600 Round ReelPower, reliability and value. The ambassadeur® SX round reel features a powerful multi disk drag system that yields up to 12.5 pounds of drag pressure. A recessed reel foot keeps this round baitcast reel low on the rod making it easy to palm and cast....

AMBSX-6600 Ambassadeur® SX 6600 Round ReelPower, reliability and value. The ambassadeur® SX round reel features a powerful multi disk drag system that yields up to 12.5 pounds of drag pressure. A recessed reel foot keeps this round baitcast reel low on the rod making it easy to palm and cast....

C3 6500 Catfish Special Round Reel C3-6500CATSPC22Born from the C3 round reel platform, the Ambassadeur® Catfish Special fishing reel offers anglers a unique package backed with proven components designed specifically for catfish fishing. Performance starts with 3 stainless steel ball bearings + 1 roller bearing system and a smooth and...

C3 7000 Catfish Special Round Reel C3-7000CATSPC22Born from the C3 round reel platform, the Ambassadeur® Catfish Special fishing reel offers anglers a unique package backed with proven components designed specifically for catfish fishing. Performance starts with 3 stainless steel ball bearings + 1 roller bearing system and a smooth and...

MAX® 4 Low Profile Left Hand Reel MAX4-LP-41Built for heavy-duty applications, the Max 40 and 60 large platform low-profile reels have all the trusted legacy of the Max LP family with the addition of larger line capacities, upgraded drags, and bait clickers. Features: 4 stainless steel HPCR ball bearings + 1...

MAX® 4 Low Profile Left Hand Reel MAX4-LP-61Built for heavy-duty applications, the Max 40 and 60 large platform low-profile reels have all the trusted legacy of the Max LP family with the addition of larger line capacities, upgraded drags, and bait clickers. Features: 4 stainless steel HPCR ball bearings + 1...

MAX® 4 Low Profile Right Hand Reel MAX4-LP-40Built for heavy-duty applications, the Max 40 and 60 large platform low-profile reels have all the trusted legacy of the Max LP family with the addition of larger line capacities, upgraded drags, and bait clickers. Features: 4 stainless steel HPCR ball bearings + 1...

MAX® 4 Low Profile Right Hand Reel MAX4-LP-60Built for heavy-duty applications, the Max 40 and 60 large platform low-profile reels have all the trusted legacy of the Max LP family with the addition of larger line capacities, upgraded drags, and bait clickers. Features: 4 stainless steel HPCR ball bearings + 1...

Max Elite 2000H Spinning Reel MAXELITESP2000HCompact Precision & PerformanceThe Max Elite Spinning Reel delivers unparalleled performance in a lightweight package. Inspired by the Revo® and Zenon™ series of spinning reels, the Max Elite features an incredibly compact and lightweight asymmetric C6 carbon frame design. Smooth and reliable performance is driven...

Max Elite 2500H Spinning Reel MAXELITESP2500HCompact Precision & PerformanceThe Max Elite Spinning Reel delivers unparalleled performance in a lightweight package. Inspired by the Revo® and Zenon™ series of spinning reels, the Max Elite features an incredibly compact and lightweight asymmetric C6 carbon frame design. Smooth and reliable performance is driven...

Max Elite 3000H Spinning Reel MAXELITESP3000HCompact Precision & PerformanceThe Max Elite Spinning Reel delivers unparalleled performance in a lightweight package. Inspired by the Revo® and Zenon™ series of spinning reels, the Max Elite features an incredibly compact and lightweight asymmetric C6 carbon frame design. Smooth and reliable performance is driven...

Max Elite 4000H Spinning Reel MAXELITESP4000HCompact Precision & PerformanceThe Max Elite Spinning Reel delivers unparalleled performance in a lightweight package. Inspired by the Revo® and Zenon™ series of spinning reels, the Max Elite features an incredibly compact and lightweight asymmetric C6 carbon frame design. Smooth and reliable performance is driven...

Max Pro 2000 Spinning Reel MAXPROSP2000HCompact Design, Effortless PerformanceThe Max Pro Spinning Reel is loaded with features inspired by the Zenon™ and Revo® series of spinning reels. Featuring an asymmetric body, V-Rotor, and V-Spool design, the Max Pro is incredibly compact and lightweight. With a smooth and consistent Carbon Matrix...

Max Pro 2500H Spinning Reel MAXPROSP2500HCompact Design, Effortless PerformanceThe Max Pro Spinning Reel is loaded with features inspired by the Zenon™ and Revo® series of spinning reels. Featuring an asymmetric body, V-Rotor, and V-Spool design, the Max Pro is incredibly compact and lightweight. With a smooth and consistent Carbon Matrix...

Max Pro 3000H Spinning Reel MAXPROSP3000HCompact Design, Effortless PerformanceThe Max Pro Spinning Reel is loaded with features inspired by the Zenon™ and Revo® series of spinning reels. Featuring an asymmetric body, V-Rotor, and V-Spool design, the Max Pro is incredibly compact and lightweight. With a smooth and consistent Carbon Matrix...

Max Pro 4000H Spinning Reel MAXPROSP4000HCompact Design, Effortless PerformanceThe Max Pro Spinning Reel is loaded with features inspired by the Zenon™ and Revo® series of spinning reels. Featuring an asymmetric body, V-Rotor, and V-Spool design, the Max Pro is incredibly compact and lightweight. With a smooth and consistent Carbon Matrix...

Max Pro 750 Spinning Reel MAXPROSP750Compact Design, Effortless PerformanceThe Max Pro Spinning Reel is loaded with features inspired by the Zenon™ and Revo® series of spinning reels. Featuring an asymmetric body, V-Rotor, and V-Spool design, the Max Pro is incredibly compact and lightweight. With a smooth and consistent Carbon Matrix...

Max Pro 750 Spinning Reel MAXPROSP750Taking design cues from the Revo® lineups, the Pro Max™ spinning reel boasts the same exceptionally smooth package as its low-profile counterpart with a lightweight graphite frame and seven-bearing system. The Pro Max also features our Rocket Line Management™ System allowing maximized casting distance while...

Max SX SP2000 Spinning Reel MAXSXSP2000Compact Precision & PerformanceThe Max SX Spinning Reel takes inspiration from the Revo® and Zenon™ series of spinning reels, leveraging the asymmetric design, V-Rotor and V-Spool to give anglers a very compact, lightweight spinning reel. A 6+1 stainless steel bearing system and Rocket Line Management™...

Max SX SP2500 Spinning Reel MAXSXSP2500Compact Precision & PerformanceThe Max SX Spinning Reel takes inspiration from the Revo® and Zenon™ series of spinning reels, leveraging the asymmetric design, V-Rotor and V-Spool to give anglers a very compact, lightweight spinning reel. A 6+1 stainless steel bearing system and Rocket Line Management™...

Max SX SP3000 Spinning Reel MAXSXSP3000Compact Precision & PerformanceThe Max SX Spinning Reel takes inspiration from the Revo® and Zenon™ series of spinning reels, leveraging the asymmetric design, V-Rotor and V-Spool to give anglers a very compact, lightweight spinning reel. A 6+1 stainless steel bearing system and Rocket Line Management™...

Max SX SP4000 Spinning Reel MAXSXSP4000Compact Precision & PerformanceThe Max SX Spinning Reel takes inspiration from the Revo® and Zenon™ series of spinning reels, leveraging the asymmetric design, V-Rotor and V-Spool to give anglers a very compact, lightweight spinning reel. A 6+1 stainless steel bearing system and Rocket Line Management™...

Max SX SP750 Spinning Reel MAXSXSP750Compact Precision & PerformanceThe Max SX Spinning Reel takes inspiration from the Revo® and Zenon™ series of spinning reels, leveraging the asymmetric design, V-Rotor and V-Spool to give anglers a very compact, lightweight spinning reel. A 6+1 stainless steel bearing system and Rocket Line Management™...

MAX® X LH Low Profile ReelExperience the better-than-ever Abu Garcia engineering with MAXimum performance with the Abu Garcia Max X baitcast reels. These reels feature large PVC handle knobs, a 90 mm handle arm for increased comfort, a 4+1 bearing system for ultimate smoothness, and Duragear™ Brass gear for durability. Features:...

Max X SP2000 Spinning Reel MAXXSP2000Compact Design, Effortless PerformanceThe Max X Spinning Reel leverages technology from the Zenon™ and Revo® line of spinning reels such as the asymmetric body design, allowing for a more compact reel. To further reduce size, the Max X features a hyrbid V-Spool and hybrid V-Rotor...

Max X SP2500 Spinning Reel MAXXSP2500Compact Design, Effortless PerformanceThe Max X Spinning Reel leverages technology from the Zenon™ and Revo® line of spinning reels such as the asymmetric body design, allowing for a more compact reel. To further reduce size, the Max X features a hyrbid V-Spool and hybrid V-Rotor...

Max X SP3000 Spinning Reel MAXXSP3000Compact Design, Effortless PerformanceThe Max X Spinning Reel leverages technology from the Zenon™ and Revo® line of spinning reels such as the asymmetric body design, allowing for a more compact reel. To further reduce size, the Max X features a hyrbid V-Spool and hybrid V-Rotor...