The Bates Hundo—roughly twenty percent smaller, one hundo percent Bates with the same quality and craftsmanship you’ve come to expect. The Hundo features a gunmetal grey anodized aluminum frame, fully CNC’d from 6061-T6 bar stock on our 9 axis machine. And just to be sure there’s no gimmicks or simple...

The Bates Fishing Co The Goat 150 Casting Reels begin as a solid block of 6061-T6 bar stock aluminum and are cut using a 9-axis CNC machine that brings them to life with the highest level of precision. Featuring custom-machined gears that deliver effortless long-distance casting, The Goat 150 Casting...

the Bates "O.G." Reel.  This ain't just any old reel; it's a throwback to the classics, a nod to the original baitcasters that sparked our fishing passions. But don't let its vintage vibes fool you; the O.G. is built with cutting-edge manufacturing techniques to ensure top-notch performance. With a fully...

The Bates Fishing Co Salty 150 Casting Reels operate in a class of their own with a unique design that provides inshore ingenuity for the basshead turned saltwater angler. Featuring a solid one-piece 6061-T6 aluminum body for unmatched strength, rigidity, and durability, the Salty 150 Casting Reel is the first fully machined...

the Bates Salty Hundo—the next evolution in precision engineering for saltwater anglers. While the original Hundo is certainly saltwater rated and plenty capable in saline rich waters, the Salty Hundo is reengineered and built to endure the harshest marine environments, combining rugged durability with unmatched performance, ensuring you never miss a...

The Bates Goat Swm, How does the Greatest Of All Time get any better? Well, we’ve done it! Take note of the G.O.A.T. SWM, crafted to elevate the experience of anglers hunting slightly larger, meaner quarry or folks chunkin’ multi-ounce glide and swim baits. Each G.O.A.T. SWM begins its journey...

The Hundo LTS features a gunmetal grey anodized aluminum frame with accents in anodized gold. It’s expertly CNC’d from 6061-T6 bar stock on our state-of-the-art 9-axis machine, but what sets this iteration apart are its reengineered spool and brakes, meticulously designed to enable the use of micro-finesse baits and lures....

The Daiwa® Tatula BF70 Bait Finesse Baitcast Reel takes downsizing to a new level of efficiency and control, and will revolutionize your approach to this key bassin' technique. Light, sleek, quick, and compact, this high-performance reel is perfectly adapted to precision work, with its tough aluminum frame, efficient T-Wing System...

The Lew's Custom Gen 3 Casting Reel is packed with innovations like the new ParaMag RX radial magnetic braking system to allow anglers to dial-in their presentation and stand apart from the pack. Featuring a 10-bearing system with double shielded stainless steel ball bearings, anglers enjoy super-smooth retrieves and the...

The Lews Custom Pro now built with the first Lew’s 30mm aluminum frame, the Lew's Custom Pro Gen 3 Casting Reel is packed with top-of-the-line technology to give anglers an edge on the water. Most notably, the new ParaMag ITB braking system is a fully magnetic inertia transfer braking system...

Lew’s Speed Spool Reel Gen 3 Upgrade your fishing game with the Lew’s Speed Spool Reel Gen 3 — the ultimate baitcasting reel designed for precision, power, and durability. Whether you're targeting bass, pike, or other freshwater species, this reel offers smooth performance and reliable control every time. Key Features:...