The Deps Wiggle Bug is the perfect ultra-finesse alternative to more traditional soft-plastic baits. Made to resemble the exoskeleton of an insect, the Wiggle Bug features a high-density plastic body containing crustacean ingredients and a 30% salt content along with multiple thin legs that subtly quiver and tingle on both the fall...

 The Bates Fishing Co. SAM Spinning Reels  The SAM (Spinning American Made) 2500 represents our commitment to domestic manufacturing. Machined in the USA and final assembly completed at our Sherman, TX headquarters, this reel is the embodiment of American craftsmanship. Designed specifically for inshore anglers targeting redfish, snook, stripers, and dare...

The BassMooch Gumball 17 — an innovative elastomer urchin-style bait built to trigger bites when pressured fish have seen everything else. Designed around a compact 17mm core body with lifelike baitfish-inspired appendages, the Gumball creates a subtle breathing and pulsing action that bass can’t ignore. Its soft elastomer construction allows...

he GeeCrack Magnum Cue Bomb 1.5" (Solid Tip) is a premium finesse soft plastic built for natural presentations and consistent bites. Featuring a solid-colored tip for a clean, realistic profile, it produces subtle action that excels in clear water and pressured fisheries. Ideal for drop shot, jig head, Ned, or...

The GeeCrack Magnum Cue Bomb 1.5" (Tip Colored) is a compact finesse soft plastic designed to trigger bites when fish are pressured or feeding cautiously. Its tip-colored design creates a subtle visual target, while the lifelike body delivers natural movement with minimal rod action. Perfect for drop shot, jig head,...

LiveScope™ 2 HD Transducer - LVS42HDOUR CLEAREST SONAR EVERSee fish and lures in real time in high definition like never before with LiveScope 2 HD sonar. With ultra-high resolution, integrated image stabilization and improved stitching, your images are cleaner and crisper. Ultra High-Definition imagery with better target seperation No black...

The 6th Sense Bodega Jig was built for one thing: putting fish in the boat when bass are relating to rock, brush, and hard-bottom structure. Designed with a unique bottom-contact head shape, the Bodega Jig navigates cover with ease, allowing anglers to confidently drag through areas where traditional jigs often...

The 6th Sense The Abstract takes the proven urchin-style profile and pushes it to the next level with unmatched water displacement, unique action, and limitless versatility. Available in 12, 18, and 24 sizes, the Abstract can be scaled to match conditions—from targeting pressured smallmouth and finicky bass to coaxing the...

The Trika Ti Series spinning reel has a aluminum body with titanium shaft, bale, and sealed high torque drag. Micro-tolerance gears provide a smooth feel and lifetime of high-end performance. Reel Ratio Drag Weight Mono Line Capacity Braided Line Capacity Line Retrieve Ti1000 5.2:1 10lb 6.2oz 6lb/100yds 10lb/110yds 25.8” Ti2000...

 The Trika Ti 100 is 5.5oz CNC-machined 6061 billet aluminum reel. Features mirror-polished titanium brakes, ceramic bearings, and sealed titanium internals for surgical control. Ratio 7:1 and 8:1 Drag 12lb clicker Weight 5.5 oz. Mono Line Capacity 10 lbs / 100 yds Braided Line Capacity 30 lbs / 100 yds...

 The Copper Red Baits Loud Mouth Frog is designed for splashing and spraying on the surface of the water to call up giant hungry bass for an explosive topwater bite. Built for an excellent spitting and walking action, the Loud Mouth Frog utilizes a uniquely angled line tie to enhance the popping capability of...

The Synch Artisan Glide Bait is extremely effective for fishing in the 1–4 foot zone and swims with a sweeping S-action on a steady retrieve to attract attention from long distances. With a change in retrieve cadence, the Artisan Glide Bait can also produce an erratic chopping action for triggering...

Top off your look with our signature patch hats. Designed for everyday wear, these hats combine comfort, durability, and style with a clean patch design that represents the brand wherever you go. Whether you're on the job, at an event, or just out and about, these hats are built to...

The Guadalupe Glide is a slow sink 2 piece bait, and another original bait from HCSB.  Each individual bait is handcrafted and personally tuned and tested for precise balance and swim.  It has drawing power for big fish no matter if the bite is slow or on fire.   Several different...

The Sabinal Shad Glide is a slow sink 2 piece bait with a built in tuning chamber to add more weight and increase the sink rate as desired.  Each individual bait is handcrafted and personally tuned and tested for precise balance and swim.  It has drawing power for big fish...

The Fully Loaded OCD Tackle Storage System is engineered for anglers who demand precision, efficiency, and reliability. This comprehensive kit includes 48 preloaded Armor Point hook packs, totaling 270 premium hooks, all meticulously organized within a rugged, waterproof storage box. Whether you’re drop shotting, flipping, or rigging jerkbaits, this system ensures you’re prepared for...

Nories Bite Powder not only preserves your bait's allure, but it slowly releases the advanced formula as your bait moves to stimulate the visual and scent-based predatory instincts of bass. Simply apply the Nories Bite Powder Fish Attractant into your bait package or container for even coverage and eliminate frustrating...

Down South Lures Big Smooth – Premium Soft Plastic Fishing Bait for Trophy Catches Upgrade your tackle box with the Down South Lures Big Smooth, a top-performing soft plastic bait designed to help anglers land bigger, more aggressive fish. Engineered for versatility and durability, the Big Smooth delivers lifelike movement...

T KastKing Valiant Eagle II BFS Casting Reels deliver unbeatable quality for the price, built faster and lighter to deliver a premier bait finesse system experience. Crafted from a solid graphite frame and featuring 7+1 stainless steel double shielded ball bearings, the Valiant Eagle II casts like a dream thanks...

The KastKing Kestrel Elite Bait Finesse Casting Reel is the perfect solution to the challenge of flinging light lures with a casting setup. Coming in at an unbelievably light 4.4-ounces, it’s the lightest reel in their arsenal thanks to the full magnesium frame with carbon side covers. In addition to...

The OCD FINESSE LOADED KIT comes pre-loaded with 18 different ARMORPOINT hooks, neatly organized in accessory boxes and paired with jigheads. Designed as a tournament-ready set, it provides anglers with a complete, one-stop solution for a variety of finesse fishing techniques—perfect for fishing with confidence in crystal-clear water and landing...

The GEECRACK Bubble Nail is designed to be inserted into soft plastic worms with 1–2mm exposed and in contact with the water, it creates enticing action and adds a powerful fish attracting feature.Packed with scent, the Bubble Nail produces bubbles as it reacts with water—releasing scent-infused bursts that appeal to both the eyes and the senses of nearby fish. This visual and flavor-enhanced presentation makes it hard for predators to resist.

The Megabbass KARASHI 80 brings the genre-defying performance of the 59mm original to a harder-hitting middleweight size, expanding its deadly reach to a new class of targets. Harnessing Yuki Ito’s hard won hydrodynamic expertise, KARASHI unleashes bait-busting surface action with a fast retrieve and upward rod twitches, surface dog-walking, subsurface...

The Berkley Powerbait Chop Block Glide Bait features a tall, broad profile and soft body construction that mimics natural forage like gizzard shad and panfish. Backed by Berkley's all-new Fusion19 harness system, the Chop Block is fitted with a razor-sharp treble hook and custom stinger hook that detaches from the swimbait after...

The GeeCrack Bellows Vibe 4.2" Equipped with a meaty body that stays firmly planted on a bladed jig cast after cast, the segmented super ring rear portion vibrates and flows through the water with tantalizing realism, while the fork pintail at the end quivers with even the slightest inputs. To...

The Hag’s Prickly Pear—the floating, tentacled nightmare that bass cannot resist. Built from TPE floating plastic, this thing stands up, fights back, and keeps working long after every other bait dies on the bottom. Those thin, whipping tentacles? They don’t just move—they taunt fish into striking. Available in: •9.9 mm (2...

The Salty Hundo’50 builds on the proven comfort and fishability of its smaller counterpart but with a beefier frame designed for serious saltwater applications. It offers the same compact, ergonomic fit but adds increased line capacity and stopping power for big inshore bruisers. Whether you’re targeting bull reds, snook, or...

The Bates Hundo’50 keeps everything you love about the Hundo—ergonomic shape, refined control, ultra-smooth casting—and fits it into a slightly larger frame. Built for anglers chasing slightly bigger fish or needing added stopping power and line capacity, it gives you more without sacrificing the comfort and castability that made the...

Madotachi Soft HANITAS 4in – Premium Soft Glide Bait for Realistic Action Designed for serious anglers chasing the bite, the Madotachi Soft HANITAS 4in is a compact yet powerful soft glide bait that delivers ultra-realistic movement and versatility. Built with precision, this 4-inch version of the popular HANITAS series combines...

Galapagos Zegrashad – Lifelike Action for Big Strikes The Galapagos Zegrashad is a premium soft plastic swimbait designed to trigger aggressive strikes from trophy fish. Crafted with a realistic shad profile, 3D eyes, and natural swimming action, it perfectly imitates wounded baitfish to fool even the wariest predators. Its soft...

Galapagos Steeride Fishing Rod – Premium Strength & Saltwater Performance The Galapagos Steeride is engineered for anglers who need maximum power, sensitivity, and durability in one rod. Built with high-modulus carbon fiber, it delivers the backbone to battle trophy fish while remaining lightweight for all-day comfort. Perfect for saltwater inshore...

Salty Head Pro Series Jig HeadsWhen the bite gets tough, serious anglers turn to the Salty Head Pro Series Jig Heads. Designed for maximum durability and lifelike presentation, these jig heads feature ultra-sharp hooks, a custom-designed keeper that locks soft plastics in place, and perfectly balanced heads for a natural...

The 12V 100Ah Xtra-Mini supports multiple charging methods for convenience and efficiency. Designed to fit perfectly in tight spaces, effortlessly powering small trucks, campers, trailers, teardrop trailers, and kayaks. It's the ideal choice for RVs, electric boat motors, mobility scooters, camping, off-grid storage, and home backup power.  Cycle Life：4000 Cycles...

The Bodega isn’t just another creature bait—it’s a standout in a sea of subtleness. Whether you’re flipping heavy cover with the 6.5”, downsizing for pressured fish with the 4.8”, or finesse-rigging the compact 3.5”, the Bodega delivers a powerful profile, lifelike action, and unmatched versatility across the board. What sets...

The Bodega isn’t just another creature bait—it’s a standout in a sea of subtleness. Whether you’re flipping heavy cover with the 6.5”, downsizing for pressured fish with the 4.8”, or finesse-rigging the compact 3.5”, the Bodega delivers a powerful profile, lifelike action, and unmatched versatility across the board. What sets...

The Movement 60 Wake Saltwater is a compact topwater wake bait designed to wreak havoc just beneath the surface. Tailored for inshore saltwater species, it delivers a wide, side-to-side waking action that draws explosive strikes from predators hunting shallow flats, mangroves, or marsh lines. Built with durable saltwater components and a tightly tuned body, this...

The Galápagos Grace 240F . A swimbait designed to be fun to control. It responds to both still and dynamic action at all speeds. It achieves both quick action and water displacement that was not possible with previous triple jointed lures. It is a highly responsive swim bait that reacts...

The Galápagos Grace210L  created to maximize the smooth action and good response of the triple body and realize advanced cranking. By using the two types of lips that come with it, you can capture a variety of situations. The quick lip is good at capturing ranges that can be seen with...

The Fish Arrow Riser Jack Jr. Swimbait provides anglers with a slightly downsized profile ideal for matching the hatch when the fish are keyed on smaller bait. Joining forces with Division Rebel Tackle (DRT) to produce a swimbait with state-of-the-art components, the Fish Arrow Riser Jack Jr. is equipped with DRT’s Tiny...

the blend of a perfect bluegill profile with realistic 3D elements has resulted in the FlipGill. The eyes, gill plates, fins, and scale pattern create a lifelike appearance. Its 3.8-inch size presents fish with an irresistible, bite-sized gill meal glide action. Some want to flip creatures or craws - we...

Nothing beats the thrill of a topwater blowup, and the BuzzGill makes it easier than ever to experience it. With the same perfect bluegill profile and lifelike details as the FlipGill, it features 3D eyes, gill plates, and a realistic scale pattern that draw fish in. Designed to cruise over...

The Bodega 6.5 was built for flipping thick cover and pulling big bass out of tight spots. At 6.5 inches, this oversized creature bait features a heavily ribbed body for extra water displacement and unique quad appendages that flare, kick, and glide with purpose on every fall. Whether you're punching mats, flipping grass, or dragging structure, the Bodega’s large...

Fish Boad Measuring BoardBuilt for Precision. Made for the Grind. The Fish Boad Measuring Board is designed for anglers who demand accuracy, durability, and style on the water. Whether you're chasing personal bests or tracking tournament catches, this board gets it done. ✔️ High-Contrast, Easy-Read Markings – Fast measurements even...

The Zappu Board Weights are a simple way to modify your favorite baits to enhance their action and performance. Made from a soft and pliable lead, the Zappu Board Weights feature an oval shape and are fitted with an adhesive backing that can be easily applied to any lure when you want...

 The Deps Bull Flat Creature Bait features a unique spiraling action on fall that perfectly imitates a dying panfish. Poured with Deps proprietary plastic, the material contains a crustacean scent and is formulated to be ultra-soft while still maintaining high tensile strength. Made with no salt, the Bull Flat is highly buoyant...

the Deps Kincoo Air Worm uses the magic of air to breathe life into this big-bodied worm and produce erratic action with the addition of bubbles. Built with small fine ribs to create unpredictable action movements with minimal input, the Kincoo Air Worm appears like an easy meal with a long knife...

The Strobe Shaker 3.7 delivers a dynamic presence that triggers big bites. With a slender minnow profile, it's designed to mimic natural forage with precision. True to 6th Sense’s reputation for detail, it features a textured scale pattern, 3D gill plates, and lifelike 3D eyes, making it one of the...

The Lews Custom Pro now built with the first Lew’s 30mm aluminum frame, the Lew's Custom Pro Gen 3 Casting Reel is packed with top-of-the-line technology to give anglers an edge on the water. Most notably, the new ParaMag ITB braking system is a fully magnetic inertia transfer braking system...

The Lew's Custom Gen 3 Casting Reel is packed with innovations like the new ParaMag RX radial magnetic braking system to allow anglers to dial-in their presentation and stand apart from the pack. Featuring a 10-bearing system with double shielded stainless steel ball bearings, anglers enjoy super-smooth retrieves and the...

Ionic Dual purpose Lithium Battery 12V150-EP has 12 volts and a 150Ah capacity and it’s perfect for powering your deep cycle systems. You can use it as a starting – dual Lithium battery comparable to 1,600 cranking amps for 250hp engines. Ionic Deep Cycle has an internal microprocessor-controlled battery management...