Madotachi Soft HANITAS 4in – Premium Soft Glide Bait for Realistic Action Designed for serious anglers chasing the bite, the Madotachi Soft HANITAS 4in is a compact yet powerful soft glide bait that delivers ultra-realistic movement and versatility. Built with precision, this 4-inch version of the popular HANITAS series combines...

Galapagos Zegrashad – Lifelike Action for Big Strikes The Galapagos Zegrashad is a premium soft plastic swimbait designed to trigger aggressive strikes from trophy fish. Crafted with a realistic shad profile, 3D eyes, and natural swimming action, it perfectly imitates wounded baitfish to fool even the wariest predators. Its soft...

Galapagos Steeride Fishing Rod – Premium Strength & Saltwater Performance The Galapagos Steeride is engineered for anglers who need maximum power, sensitivity, and durability in one rod. Built with high-modulus carbon fiber, it delivers the backbone to battle trophy fish while remaining lightweight for all-day comfort. Perfect for saltwater inshore...

Designed in collaboration with BASS Elite Series angler Alton Jones Jr, the Geecrack Finesse Cue Bomb takes the trend of downsizing a step further with thinner and more sensitive silicone hairs that give this Cue Bomb a smaller profile in the water. The latest addition to the Alton Jones Jr. signature series...

he new Kage SV TW150 is sure to please anglers of all skill levels with its performance and its direct support of their local tackle shop.Packed with the latest technology and outfitted with JDM looks, the new Kage SV TW 150 is the first baitcasting model to break into the...

Salty Head Pro Series Jig HeadsWhen the bite gets tough, serious anglers turn to the Salty Head Pro Series Jig Heads. Designed for maximum durability and lifelike presentation, these jig heads feature ultra-sharp hooks, a custom-designed keeper that locks soft plastics in place, and perfectly balanced heads for a natural...

The 12V 100Ah Xtra-Mini supports multiple charging methods for convenience and efficiency. Designed to fit perfectly in tight spaces, effortlessly powering small trucks, campers, trailers, teardrop trailers, and kayaks. It's the ideal choice for RVs, electric boat motors, mobility scooters, camping, off-grid storage, and home backup power.  Cycle Life：4000 Cycles...

Designed specifically for the super finesse hover strolling technique, the Hag's Sonar Shot is deadly when paired with forward facing sonar and targeting suspended fish. Made with Eco-Friendly 97% Pure Tungsten Which Offers Natural and Enticing Movement. Features An Internally Tungsten Design, allowing for a Smooth Fall and Gliding Action...

The Hag’s Outlier Frog built for brutal strikes and unbeatable performance, the Hag’s Outlier Frog is a topwater game-changer. Outfitted with premium BKK hooks for unmatched hooksets, this hollow body frog is engineered to dominate everything from thick slop to open water. Its ultra-buoyant body features aggressive belly ridges that...

The Bodega isn’t just another creature bait—it’s a standout in a sea of subtleness. Whether you’re flipping heavy cover with the 6.5”, downsizing for pressured fish with the 4.8”, or finesse-rigging the compact 3.5”, the Bodega delivers a powerful profile, lifelike action, and unmatched versatility across the board. What sets...

The Bodega isn’t just another creature bait—it’s a standout in a sea of subtleness. Whether you’re flipping heavy cover with the 6.5”, downsizing for pressured fish with the 4.8”, or finesse-rigging the compact 3.5”, the Bodega delivers a powerful profile, lifelike action, and unmatched versatility across the board. What sets...

The Movement 60 Wake Saltwater is a compact topwater wake bait designed to wreak havoc just beneath the surface. Tailored for inshore saltwater species, it delivers a wide, side-to-side waking action that draws explosive strikes from predators hunting shallow flats, mangroves, or marsh lines. Built with durable saltwater components and a tightly tuned body, this...

The Galápagos Grace 240F . A swimbait designed to be fun to control. It responds to both still and dynamic action at all speeds. It achieves both quick action and water displacement that was not possible with previous triple jointed lures. It is a highly responsive swim bait that reacts...

The Galápagos Grace210L  created to maximize the smooth action and good response of the triple body and realize advanced cranking. By using the two types of lips that come with it, you can capture a variety of situations. The quick lip is good at capturing ranges that can be seen with...

The Fish Arrow Riser Jack Jr. Swimbait provides anglers with a slightly downsized profile ideal for matching the hatch when the fish are keyed on smaller bait. Joining forces with Division Rebel Tackle (DRT) to produce a swimbait with state-of-the-art components, the Fish Arrow Riser Jack Jr. is equipped with DRT’s Tiny...

The Ridge Lizard 5.7 redefines what anglers expect from a soft plastic lizard. A timeless profile meets modern innovation—engineered with purpose, action, and versatility in mind.  While the lizard shape has long been a staple for targeting bass, the Ridge Lizard 5.7 stays true to that proven silhouette while pushing the evolution of design....

the blend of a perfect bluegill profile with realistic 3D elements has resulted in the FlipGill. The eyes, gill plates, fins, and scale pattern create a lifelike appearance. Its 3.8-inch size presents fish with an irresistible, bite-sized gill meal glide action. Some want to flip creatures or craws - we...

Nothing beats the thrill of a topwater blowup, and the BuzzGill makes it easier than ever to experience it. With the same perfect bluegill profile and lifelike details as the FlipGill, it features 3D eyes, gill plates, and a realistic scale pattern that draw fish in. Designed to cruise over...

The Bodega 6.5 was built for flipping thick cover and pulling big bass out of tight spots. At 6.5 inches, this oversized creature bait features a heavily ribbed body for extra water displacement and unique quad appendages that flare, kick, and glide with purpose on every fall. Whether you're punching mats, flipping grass, or dragging structure, the Bodega’s large...

The BIG-M is the evolutionary result of many years of Megabass big crankbaits. It leaves behind the fat-bodied and long-billed design of past deep cranks, assuming a flat side design with a short lip and low center of gravity. It realizes sharp, rolling action that generates an overwhelming flashing impact....

Fish Boad Measuring BoardBuilt for Precision. Made for the Grind. The Fish Boad Measuring Board is designed for anglers who demand accuracy, durability, and style on the water. Whether you're chasing personal bests or tracking tournament catches, this board gets it done. ✔️ High-Contrast, Easy-Read Markings – Fast measurements even...

The Zappu Board Weights are a simple way to modify your favorite baits to enhance their action and performance. Made from a soft and pliable lead, the Zappu Board Weights feature an oval shape and are fitted with an adhesive backing that can be easily applied to any lure when you want...

 The Deps Bull Flat Creature Bait features a unique spiraling action on fall that perfectly imitates a dying panfish. Poured with Deps proprietary plastic, the material contains a crustacean scent and is formulated to be ultra-soft while still maintaining high tensile strength. Made with no salt, the Bull Flat is highly buoyant...

the Deps Kincoo Air Worm uses the magic of air to breathe life into this big-bodied worm and produce erratic action with the addition of bubbles. Built with small fine ribs to create unpredictable action movements with minimal input, the Kincoo Air Worm appears like an easy meal with a long knife...

The Strobe Shaker 3.7 delivers a dynamic presence that triggers big bites. With a slender minnow profile, it's designed to mimic natural forage with precision. True to 6th Sense’s reputation for detail, it features a textured scale pattern, 3D gill plates, and lifelike 3D eyes, making it one of the...

The Lews Custom Pro now built with the first Lew’s 30mm aluminum frame, the Lew's Custom Pro Gen 3 Casting Reel is packed with top-of-the-line technology to give anglers an edge on the water. Most notably, the new ParaMag ITB braking system is a fully magnetic inertia transfer braking system...

The Lew's Custom Gen 3 Casting Reel is packed with innovations like the new ParaMag RX radial magnetic braking system to allow anglers to dial-in their presentation and stand apart from the pack. Featuring a 10-bearing system with double shielded stainless steel ball bearings, anglers enjoy super-smooth retrieves and the...

Ionic Dual purpose Lithium Battery 12V150-EP has 12 volts and a 150Ah capacity and it’s perfect for powering your deep cycle systems. You can use it as a starting – dual Lithium battery comparable to 1,600 cranking amps for 250hp engines. Ionic Deep Cycle has an internal microprocessor-controlled battery management...

The Teckel USA Bladewake 1/2oz Bladed Jig packs the performance and attraction of several baits all rolled into one. Fitted with a one of a kind hybrid blade, the Teckel USA Bladewaker Bladed Jig can be worked on the surface with a raised tip, delivering all of the commotion and fish-drawing power...

Exclusively for Texas-style free rigs, the Decoy DS-9 TX-DAN Sliding Sinker features an innovative rubberized line guide to protect your line from damage and prevent the sinker from getting stuck on the knot after extended use. Made from a highly dense lead compound with a 6-sided hexagonal shape, this unique sinker provides...

 The Geecrack Gilling Twister 75 Crankdown Swimbait is a bite-sized jointed bluegill swimbait that excels with a cranking, twitching, and dead slow retrieve methods. Built with a wide circuit board lip that conveys a pleasant bubbly vibration into your hands, the Twister 75 Crankdown Swimbait is deadly when retrieved aggressively to deflect...

The Bass Mafia Daingerous Loaded Swimbait 5". The 5-inch Loaded Swimbait Series includes a variety of newly developed colors to throw into big bass territory. What sets the Loaded Swimbait apart is its forward-looking holographic eyeballs that create an instinctive reaction from predatory fish to strike from any direction. The...

The Fred Roumbanis Weedless Boom Boom Swimbait features a quivering head action, tight body roll and thumping tail kick. IDesigned to be fished slowly around cover with a weighted screw lock swimbait hook, the Optimum Boom Boom 4.5” Weedless Swimbait delivers a signature “panic action” which entices lurking fish into...

The Geecrack Bellows Gill Creature Bait is an exciting new soft plastic bait concept that mimics the unique swimming action and broad profile of a bluegill. Molded with a ribbing from head to tail to give the bait a natural feel once the fish bites, the Geecrack Bellows Gill Creature...

 The Geecrack Bellows Gill Creature Bait is an exciting new soft plastic bait concept that mimics the unique swimming action and broad profile of a bluegill. Molded with a ribbing from head to tail to give the bait a natural feel once the fish bites, the Geecrack Bellows Gill Creature...

The Big Booty Bait! aka the “Twerkbait”, "B³", "The Big Booty Donk Slayer", "Two Ham Log Jammer", "The Pole Dancer", etc... the list goes on. Lets not bore on the explanation, here's the quick short. Fish, like humans are attracted to various forms, patterns, colors, presentations, etc, etc. We're neither fish psychologists nor fish optometrists....