6th Sense The Draw Glide Bait 9"
Out of the box, The Draw is weighted to be extremely slow sinking in most water temperatures, but can be worked down to 1-4' with a consistent medium retrieve. Depending on your preference, you can activate a wide gliding motion...
$74.99 $67.74
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Garmin Echomap Ultra 126sv LakeVĂĽ g3 w/ GT56UHD
Garmin ECHOMAP™ Ultra 126sv With GT56UHD-TM Transducer Model: 010-02529-01 The keyed-assist 12" touchscreen puts fishfinding know-how at your fingertips. See crisp images of structure and fish in stunning detail. Navigate confidently with preloaded BlueChart g3 charts and LakeVü g3 maps....
$2,949.99 $2,549.99
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Ionic Lithium 3-12v 50ah Bundle w/125ah
12v50ah  2-4x the service life (3000-5000 cycles) 70% lighter than lead acid batteries & more compact Great for trolling motors, RVs, floor sweepers, lift gates, UPS systems, solar energy storage, & more Bluetooth technology allows battery status monitoring in real...
$2,179.99
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Garmin Echomap™ Ultra 106sv w/o Transducer
ECHOMAP™ Ultra 106sv without Transducer  Built-in Support for Our Premium Sonar Capabilities 10” keyed-assist touchscreen combo with built-in support for our premium sonar capabilities, including the Panoptix LiveScope™ scanning sonar system Preloaded with Garmin exclusive BlueChart® g3 coastal charts and...
$1,749.99 $1,349.99
Fish Tackle & Marine Puffer Jacket
Our custom embroidered light weight and packable down/puffer jacket for those cool early morning out on the water or around town.
$44.99
Shimano Lifestyle Hoodie Blue
Cotton and Polyester blendLightweight and softFront pouch with media pocketShimano wordmark on the chest and lower back Made of a 60/40 blend of cotton and polyester, the Shimano Lifestyle Hoodie has all the comfort you’d expect. The Lifestyle Hoodie is...
$64.99 $55.99
Shimano Lifestyle Hoodie Black
Cotton and Polyester blendLightweight and softFront pouch with media pocketShimano wordmark on the chest and lower back Made of a 60/40 blend of cotton and polyester, the Shimano Lifestyle Hoodie has all the comfort you’d expect. The Lifestyle Hoodie is...
$64.99 $55.99
ToadFish Non-Tipping Can Cooler
Our Non-Tipping Can Cooler is the first of its kind, an un-spillable beverage cooler. Our innovative SmartGrip technology allows the Can Cooler to stick to any smooth surface. From a lack of cup holders on a rocking boat to wagging...
$24.99 $19.99
WaterLand Ashor Sunglasses
The Ashor model sunglasses are a performance polarized fishing sunglasses with a sleek look and feel. They utilize a snapback hinge, molded polymer nose and arm Snugpads™ for comfort and grip. Available with WaterLand HueView™ polycarbonate lens technology or WaterLand Mineral Glass...
$139.99 from $111.99
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Lowrance ActiveTarget Live Sonar Transducer [000-15593-001]
ActiveTarget™ Live Sonar with TransducerWatch high-resolution images of fish movements – tracking them as they swim in and around cover with ActiveTarget™ Live Sonar. When you see how fish are located near structure and watch them respond to your lure,...
$1,249.00
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Ionic Lithium 2-12v 50ah Bundle w/125ah
12v50ah  2-4x the service life (3000-5000 cycles) 70% lighter than lead acid batteries & more compact Great for trolling motors, RVs, floor sweepers, lift gates, UPS systems, solar energy storage, & more Bluetooth technology allows battery status monitoring in real...
$1,789.99
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Ionic 50ah Lithium 12v Battery
11-year warranty 2-4x the service life (3000-5000 cycles) 70% lighter than lead acid batteries & more compact Great for trolling motors, RVs, floor sweepers, lift gates, UPS systems, solar energy storage, & more Bluetooth technology allows battery status monitoring in...
$599.99 $339.99
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Ionic 12v 100ah Lithium 12v Battery
70% lighter than lead acid batteries Two to four times the service life (3000-5000 cycles) Great for marine, RV, floor sweepers, lift gates, UPS systems, solar energy storage Battery Management Systems (BMS) with power terminal cut-off and recovery Cell balancing...
$1,099.99 $689.99
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Ionic 12v 125ah Lithium 12v Battery
Comparable to 900 cranking amps This battery can be used as a starter battery for 250 hp Yamaha or Mercury motors Battery Management Systems (BMS) with power terminal cut-off and recovery Ionic batteries have proprietary software embedded in the BMS...
$1,199.99 $789.99
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Ionic 50ah Lithium 24v Battery
The Ionic 24V Lithium Battery 24V50-EP has 24 volts and a 50Ah capacity. It’s perfect for powering your deep cycle systems. Ionic Deep Cycle has an internal microprocessor controlled battery management system (BMS) that monitors the key operational parameters during...
$889.99 $869.49
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Ionic 50ah Lithium 36v Battery
Ionic Deep Cycle 36V50-EP has 36 volts and a 50Ah capacity and is perfect for powering your deep cycle systems. Ionic Deep Cycle has an internal microprocessor controlled battery management system (BMS) that monitors the key operational parameters during charging...
$1,797.99 $1,199.99
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Dakota Lithium 12V 60AH Dual Purpose Starting and Deep Cycle Battery
A multi-purpose work horse, the DL+ 12V 60Ah is built for high performance in the most rugged and varied of conditions. Start your car or boat’s engine, crank up the car audio, or run your trolling motor or other deep...
$699.99 $549.99
WaterLand Miliken Sunglasses
The Milliken model sunglasses are our largest framed polarized fishing sunglasses with a wrapped style for maximum light reduction for sight fishing. They utilize a molded polymer ear and nose Snugpads™ for comfort and grip, available with  WaterLand HueView™ polycarbonate mirrored lenses...
$139.90 from $111.99
WaterLand Catchem Sunglasses
The Catchem™ model is a performance driven pair of polarized fishing sunglasses that will certainly not only stand out from the crowd, but maximize the visibility of any sunglasses WaterLand offers. Made famous by Zak Bagby from Catch 'Em All...
$149.99 $119.99
WaterLand Slaunch Sunglasses
The Slaunch model is a performance lifestyle pair of polarized fishing sunglasses. The Slaunches were designed to be worn on or off the water around the lifestyle of the angler. Bring them on the boat, to the beach, in the...
$139.99 $111.99
WaterLand Sobro Sunglasses
The Sobro model is a classic, yet stylish, lifestyle pair of polarized fishing sunglasses. The Sobros were designed to be comfortable and classy while keeping the same WaterLand performance on the water.  Wear them anywhere the sun shines and doesn't...
$139.99 $111.99
WaterLand Hybro Sunglasses
The Hybro model sunglasses are hybrid polarized fishing style that can be worn on and off the water. They utilize a molded polymer nose Snugpads™ and textured molded arms for comfort and grip, and WaterLand HueView™ mirrored lenses. Frame Color: Matte Black Lens...
$139.99 $111.99
WaterLand Hasket Sunglasses
The Hasket model sunglasses are performance polarized fishing sunglasses with a traditional fishing look and feel. They utilize a snapback hinge, molded polymer arm and nose Snugpads™ for comfort and grip. Available with WaterLand HueView™ polycarbonate lens technology, or WaterLand Mineral Glass...
$139.99 from $111.99
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ZPRO 36v 50ah Lithium Battery
This 36V 50AH Lithium Battery is the perfect solution for powering your 36V Trolling motor. Cut down on weight and save room without sacrificing power.  Built with cutting edge Lithium Iron Phosphate (LiFePO4) technology, this battery at just 36lbs comes...
$1,049.99
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