6th Sense Movement L7
Crafted to meet the demands of anglers who wanted a crankbait that actually "hunts" straight-out-of-the-box. The 6th Sense Movement L7 Squarebill actually swims left-to-right with an “S” type hunting action on the retrieve, which causes more reaction strikes without the bait having...
Strike King Chick Magnet Crankbait
A traditional lure featuring an innovative design, the Strike King Chick Magnet Flat Sided Crankbait was designed in collaboration with MLF pro Andy Morgan by combining the best attributes of a homemade plug with modern technology. Very few people understand the intricacies...
Berkley Frittside Crankbait 5
Designed by the legendary crankbait angler, David Fritts, the Berkley Frittside Crankbait is based on the crankbait that helped David win the 1993 Bassmaster Classic. Featuring a flat sided profile that mimics a wide variety of baitfish, the Berkley Frittside...