Whether you are a tournament angler or a weekend warrior, the Xzone Lures Pro Series True Center Stick Bait provides unique, fish catching performance that you can count on. Crafted with a super-soft stick bait profile, the Xzone Lures Pro...

The X Zone Pro-Series True Center Stick is a super salty, super soft stickbait infused with our X Zone Scent Formula, creating the taste and feel that make fish hold on longer allowing you more time to feel the bite...

The CLOUT 5.4 worm was designed to be the best stick bait on the market. This worm has unique 3-dimensional ridges, which grab water on the fall, creating an irresistible shimmy to the fish. The CLOUT 5.4 can be used weightless, Texas-Rigged,...

Take command of big bass with the reinforced scenting and enticing shimmy of the Berkley Powerbait Maxscent The General Worm. Poured using Berkley’s new Maxscent formula, the Berkley Powerbait Maxscent The General Worm offers a slow, shaking descent and a larger...

An innovative new approach to rigging your favorite Wacky and Neko style baits, the VMC Crossover Pliers are a game-changer. The Crossover Pliers are made of a lightweight, yet incredibly durable plastic and also integrate a tension spring for effortless...

One of the hottest new baits coming from Japan, the Deps Cover Scat Stick Bait is poured with a bulky body and an ultra-high specific gravity material that boasts 40% salt content. Despite its relatively small size, the Cover Scat is heavy...

One of the hottest new baits coming from Japan, the Deps Cover Scat Stick Bait is poured with a bulky body and an ultra-high specific gravity material that boasts 40% salt content. Despite its relatively small size, the Cover Scat is heavy...

If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natural action, the Yamamoto Senko has quickly become a favorite with anglers all...