The 6th Sense Panorama brings forth innovation and realism in a category soon to be a staple in the industry. The 6th Sense Lure Lab set out to create the most realistic and universal soft plastic that matches all sizes and colors of any forage, anywhere....

Fish Tackle & Marine premium Tees have an athletic, modern fit that is designed to stay extraordinarily soft and maintain its fit through countless wash cycles.  If you are between sizes or simply like your shirt to fit a little loose, please order one...

The Provoke Jerkbait Series was designed by our top pros with many key ingredients in mind. The Provoke 106 will slow float/suspend depending on water temperature at depths of 3-6ft. Our uniquely engineered tapered tail design creates the phenomenal darting and turning motion upon...

The Shimano Tranx Casting Reels have been re-sized to meet the demands of freshwater and inshore anglers. A true powerhouse-of-a-reel, the Shimano Tranx Casting Reels employ Shimano’s signature HAGANE, X-Ship, and HEG technologies, providing massive cranking power with every silky-smooth turn of the handle. 300A, 301A,...

 The Divine Umbrella Rig Series. Hand-crafted with stainless spring wire that has the perfect balance of flexibility for vibration and the durability to last, and a 3D head design, this umbrella rig is packed with detail. Coming in 2 different sizes, the Divine Umbrella...

The Bubba Smart Fish Scale features a completely waterproof design to ensure it never fails even on the toughest days on the water. Designed with a self-adjusting LCD screen and Bubba’s iconic non-slip grip and built with 60 lbs of capacity and best-in-class accuracy of +/-...

The Nichols Bass Mafia Big Larry Spoon will catch those larger fish in offshore schooling situations. Measuring in at 7” and weighing 2.5oz, the wide body of the Nichols Bass Mafia Big Larry Spoon  creates  an irresistible cradling action on the descent. Featuring high definition detail not...

The SPRO KGB Chad Shad 180 Glide Bait offers anglers the power and versatility to target trophy-class bass with extreme efficiency and precision. After endless rounds of testing and design, the KGB Chad Shad ties onto anglers’ lines with the performance and appearance of...

The Shimano Stradic FM Spinning Reel is the newest addition to Shimano’s CoreSolid lineup of spinning reels and showcases reel technologies passed down from Shimano’s flagship spinning reels. With the addition of InfinityXross technology, the Stradic FM Spinning Reel delivers unequaled gear durability and...