The YUM Dinger can be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist. YUM Dingers have a unique hook slot that provides better hook-ups and...

Designed in collaboration with 2022 Bassmaster Classic Champion, Jason Christie, the Yum FF Sonar Jig Head is built to pair perfectly with the Yum FF Sonar Minnow to create a flawless presentation for catching wary suspended bass using forward-facing sonar. At a glance, it's easy to assume this is just a simple...

Designed by Bassmaster Classic Champion, Jason Christie, the Yum FF Sonar Minnow was developed to catch finicky fish with your forward facing sonar unit. A necessary technique for today’s competitive tournament trail, the Yum FF Sonar Minnow is molded with a shad shaped body and a small forked tail, which...

Until the day ever comes when bass quit eating shad, the Yum Scottsboro Swimbaits is going to continue to put fish in the boat. The master swimbait creators at Scottsboro have come together with the team at Yum Bait Company to deliver an injection-molded swimbait that exudes the action and...

The Yum Scottsboro Swimbaits is going to continue to put fish in the boat. The master swimbait creators at Scottsboro have come together with the team at Yum Bait Company to deliver an injection-molded swimbait that exudes the action and craftsmanship generally reserved for specialty hand-poured baits. Designed to dominate...

Super charges any soft plastic baits with Yum Spray Attractant. A biological enzyme attractant that simulates the scent of actual live prey, it also masks any fish repelling odors that might be on your hands or bait as well. Yum Spray Attractant comes in an easy-to-use 4-ounce spray bottle, which helps...