River2Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing. The soft, pliable tail rotates on the harness and creates muskie alluring rumbles at variety retrieve speeds and depths. The tail is designed to withstand the punishment rendered rocks, stumps and muskies. WPL...

Representing a new and completely original surface lure category, the Z-Man Hellraizer is designed with a thin elongated body, belly line tie, and weighted tail blade to produce hard-cutting walking action as it spits water and creates a wealth of flashy attraction. Featuring an exclusive tail-propelled blade design, this unique topwater bait...

The River2Sea Tactical Wake 210 Wake Bait pushes the limits of what can be achieved with a topwater. Built with a custom joint, unique lip design, and lifelike pivoting soft plastic tail, the River2Sea Tactical Wake 210 Wake Bait can crawl across the surface at ultra-slow speeds unlike any other...

The Evergreen Combat Rat stands out with an innovative hook hanger design that significantly improves your hook-up and landing ratios. Featuring an internal stainless-steel weight that provides excellent balance and a distinct knocking sound, the Combat Rat uses a dual-plated joint system that offers extreme durability and a unique squeaking sound to...

The Evergreen Gizmo is a floating rubber jig that was designed to imitate a Cicada, a major food source for bass in certain parts of the United States, Mexico, and Japan.  The Gizmo’s bug-like profile is made from elastomer which is a very strong and buoyant material which makes this lure...

Buzzbaits are one of the most exciting ways to catch fish, and its no secret they catch big fish as well.  The Jackall Firecracker Buzzbait delivers premium Japanese performance and craftsmanship with high-quality features that are second-to-none.  One of the loudest buzzbaits to ever hit the market, the Firecracker boasts a unique...