Providing all of the action and flash of its big brother, the Nichols Ben Parker Mini Magnum Flutter Spoon 6.5” offers a slightly smaller package that is perfect for matching all types of forage. Proportional to the original, the Nichols Ben Parker Mini Magnum Flutter Spoon 6.5” maintains the same...

The Nichols Ben Parker Magnum Spoon is taking the summer ledges by storm. It came up big in the June 2014 Kentucky Lake FLW Tournament - with half of the top 10 anglers using it, and it was also a winner for the Bethel University team in the June 2014...

Big baits catch big fish, we all know this trusted fishing wisdom, which is why Nichols has taken their flutter spoon to a whole-new level with the introduction of the Nichols Ben Parker Super Magnum Flutter Spoon 9”. Proportional to the original, the Nichols Ben Parker Super Magnum Flutter Spoon provides...

Blasting through the water with a flash and vibration that fish won’t be ready for, the Nichols Pulsator Metal Flake Double Willow Spinnerbait demands attention with its 3-D coloring and patented, metal flaked, tapered blades. The Nichols Pulsator Metal Flake Double Willow Spinnerbait also delivers a wide, well balanced, swinging motion that’s...

The Nichols Bass Mafia Big Larry Spoon will catch those larger fish in offshore schooling situations. Measuring in at 7” and weighing 2.5oz, the wide body of the Nichols Bass Mafia Big Larry Spoon  creates  an irresistible cradling action on the descent. Featuring high definition detail not found on other spoons in its...