The 6th Sense Panorama brings forth innovation and realism in a category soon to be a staple in the industry. The 6th Sense Lure Lab set out to create the most realistic and universal soft plastic that matches all sizes and colors of any forage, anywhere....

Fish Tackle & Marine premium Tees have an athletic, modern fit that is designed to stay extraordinarily soft and maintain its fit through countless wash cycles.  If you are between sizes or simply like your shirt to fit a little loose, please order one...

The Shimano Tranx Casting Reels have been re-sized to meet the demands of freshwater and inshore anglers. A true powerhouse-of-a-reel, the Shimano Tranx Casting Reels employ Shimano’s signature HAGANE, X-Ship, and HEG technologies, providing massive cranking power with every silky-smooth turn of the handle. 300A, 301A,...

 The Divine Umbrella Rig Series. Hand-crafted with stainless spring wire that has the perfect balance of flexibility for vibration and the durability to last, and a 3D head design, this umbrella rig is packed with detail. Coming in 2 different sizes, the Divine Umbrella...

The Bubba Smart Fish Scale features a completely waterproof design to ensure it never fails even on the toughest days on the water. Designed with a self-adjusting LCD screen and Bubba’s iconic non-slip grip and built with 60 lbs of capacity and best-in-class accuracy of +/-...

Shimano delivered strength and durability that has made the Curado line-up a staple for hardcore anglers, the Curado 200 M Casting Reel is built with an aluminum HAGANE Body that produces a rigid foundation and houses X-Ship technology, as well as MicroModule Gears, which...

The Nichols Bass Mafia Big Larry Spoon will catch those larger fish in offshore schooling situations. Measuring in at 7” and weighing 2.5oz, the wide body of the Nichols Bass Mafia Big Larry Spoon  creates  an irresistible cradling action on the descent. Featuring high definition detail not...

The Shimano Stradic FM Spinning Reel is the newest addition to Shimano’s CoreSolid lineup of spinning reels and showcases reel technologies passed down from Shimano’s flagship spinning reels. With the addition of InfinityXross technology, the Stradic FM Spinning Reel delivers unequaled gear durability and...

The SPRO KGB Chad Shad 180 Glide Bait offers anglers the power and versatility to target trophy-class bass with extreme efficiency and precision. After endless rounds of testing and design, the KGB Chad Shad ties onto anglers’ lines with the performance and appearance of...