Mend-it is the first and still the best soft bait glue in the world. Mend-it dries clear, soft and strong in minutes. Mend-it perfectly repairs any soft plastic baits - from oily hand-poured worms to salty Senkos, tubes, creatures and swimbaits. Mend-it also won't stick to your fingers, clothing or...

The Geecrack Gilling Neo 160F Hard Body Swimbait is the latest release in the line of Geecrack Swimbaits and the first to hit the US. Uniquely designed for maximum versatility, the Gilling Neo 160F is a 1.87oz, three-segment hard plastic swimbait featuring a removable bill. The bait features a naturally...

Reaction Innovation's creativity has once again developed a bait that will put fish in the boat when others won't. The Skinny Dipper is a soft plastic bait that can be effective in and around all types of structure. When you're faced with vegetation you can rig the Skinny Dipper weedless...

Please Note: French Pearl color does not include squid scent. The Keitech Swing Impact FAT offers anglers an extremely versatile bait that can be utilized with a number of techniques and in almost any scenario. The Keitech Swing Impact FAT is thicker than the original, but just as deadly on...

Featuring a spinner blade attached to a non-moveable weight on the hook shank, the Owner Flashy Swimmer delivers added flash and fish attraction to your favorite soft swimbait, fluke or other swimming soft plastic. A great option for a search bait, the Flashy Swimmer can cover a lot of water...

Swimbaits continue to leave a major footprint on the fishing industry, and River2Sea's new S–Waver is set to make her mark. Featuring a natural "S-Action" swimming motion, S-Waver will seductively wake the surface and call big gamefish in for a closer look. Hold your rod tip up and S–Waver is...

Until the day ever comes when bass quit eating shad, the Yum Scottsboro Swimbaits is going to continue to put fish in the boat. The master swimbait creators at Scottsboro have come together with the team at Yum Bait Company to deliver an injection-molded swimbait that exudes the action and...

Developed in conjunction with Jackall Lures and professional Japanese angler, Takuma Hata, the Jackall Dunkle Swimbait was designed with one goal, catch the largest bass in the lake. Featuring a slender baitfish profile and boot tail design, the Jackall Dunkle Swimbait produces a subtle tail kicking action and head wobble...

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned three-inch MinnowZ™, fresh- and saltwater anglers alike will find that the DieZel MinnowZ's hook slot and split dorsal fin provide easy weedless rigging and problem-free hooksets. Now available in 4",...

There is no doubt that big baits catch big fish. The 13 Fishing – Coalition Bait Co. BAMF Shad Swimbait offers a large protein packed meal that will put your next personal best in the boat. Delivering an ultra realistic profile, the 13 Fishing – Coalition Bait Co. BAMF Shad...

There’s no doubt that fishing a swimbait produces quality bites. The Jenko Booty Shaker Swimbait, on the other hand, is made for catching those trophy-sized bites. A large, hand-poured swimbait made with a super soft and pliable, environmentally-friendly blend of soft plastic, it features a a heavy kicking boot tail, a...

The Owner CPS Spring allow any soft bait to be secured to the hook by inserting the pin in the center of the bait's nose, then screwing the bait onto the coil spring to rig perfectly everytime. As featured on the Owner Twistlock hooks, these interchangeable stainless steel Centering Pin...

The Yum Scottsboro Swimbaits is going to continue to put fish in the boat. The master swimbait creators at Scottsboro have come together with the team at Yum Bait Company to deliver an injection-molded swimbait that exudes the action and craftsmanship generally reserved for specialty hand-poured baits. Designed to dominate...

The Throwback Swimbaits WakeWalker.  6.75in long and 2.75oz in weight, this bait is a force to be reckoned with. Wake it, walk it, crank it, burn it, if you can think it this bait can do it.  Limited Supply! 

The 5" Rising Son line thru is a bait that's meant to operate in that  Pushing a V wake Skipping on the top Moving slowly just a foot or two down.  This is bait that has the buoyancy to move and twitch on top with seductive action, while moving the...

The Rising Son is a bait that's meant to operate in that it Swims barely subsurface zone (w/ Line thru version) Pushes a V wake Skips on the top Moves slowly just a foot or two down.  Can be fished deeper with top hook version or with added weights Can...

The 3:16 Lure co is the cousin of the bluegill, the Shad has a slightly narrower profile but still puts of that strong kinging action to draw the fish in from long distances.  The Shad comes in a five colors.  The colors are hard to convey in a picture, because...

The 3:16 Lure Co Rising Son is a bait that's meant to operate in that  Pushing a V wake (Regular line thru version) Skipping on the top Moving slowly just a foot or two down.  Can be fished deep with weighted hooks Can be fished thru weed using top hook...

The Keitech Swing Impact FAT offers anglers an extremely versatile bait that can be utilized with a number of techniques and in almost any scenario. The Keitech Swing Impact FAT is thicker than the original, but just as deadly on A-rigs, jigs, spinnerbaits, Texas-rigs, and Carolina Rigs. No matter how it’s fished,...

The Keitech Swing Impact FAT offers anglers an extremely versatile bait that can be utilized with a number of techniques and in almost any scenario. The Keitech Swing Impact FAT is thicker than the original, but just as deadly on A-rigs, jigs, spinnerbaits, Texas-rigs, and Carolina Rigs. No matter how it’s fished,...

The 6th sense Divine 2.7 is smallest of the Divine Swimbait series, the 2.7 series has the same design with tighter and faster swimming action. This series is best for when 'matching the hatch' is extremely important. When the bass are feeding on those tiny shad, tie on a 2.7...

The Storm Largo Shad Swims on both retrieve and free fall with an enticing slow body roll and exaggerated tail swing. Great shimmy and thump right out of the package Customize by cutting or removing the “tail tendon” for a wider action Provides unique rigging options; VMC® jig head, VMC®...

Deps LURE SLEEVE is a sleeve type storage case.  It is perfect for big baits that don't fit in a tackle box, or for shore fishermen who carry a small amount of lures in their bag and run around the field.  LURE SLEEVE can be easily inserted and removed by...

The Geecrack Gilling 125 Swimbait can be fished effectively utilizing a variety of techniques. It offers a seductive gliding action on a steady retrieve and is capable of coaxing even stubborn bass into launching an attack when implementing a stop-and-go pattern. When fishing with added weight to create a sinking...

The Geecrack Gilling 125 Swimbait can be fished effectively utilizing a variety of techniques. It offers a seductive gliding action on a steady retrieve and is capable of coaxing even stubborn bass into launching an attack when implementing a stop-and-go pattern. When fishing with added weight to create a sinking...